
Concept Design for a fashion portal
Lily Edit
Lily.fi
Concept Design for a fashion portal
The Challenge
Lily.fi is a active blog community with both editorial and user created content. The topics in Lily are focused around fashion, beauty, relationships, wellbeing, culture, and family. A-lehdet wanted to grow Lily’s user base by launching another service that would have a clear focus on fashion only. This service would become Lily Edit and was the first fashion portal to be launched on the Finnish market.
The requirement for Lily Edit was that journalists would have easy-to-use tools for producing quality content. Additionally, a technical requirement was that external bloggers would be able to choose whether they want to use their own existing platforms or start using the new Lily Edit platform.
The Solution
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