Public Cloud Cost Clarity And Optimisation – At No Additional Cost

Ensuring cost clarity and optimisation on any public cloud platform is valuable.

Ensuring cost clarity and optimisation on any public cloud platform is valuable. Unfortunately, most companies struggle with attaining either or both of these goals. We at Nordcloud believe that a real Solution Provider should do this for the customer. At no additional cost.

For years public cloud has delivered IT Infrastructure as it should be, an on-demand service charging only for the actual use. Resources and services can be fired up and turned off instantly and programmatically as they are needed. More often than not, users are quick to move ahead in resource and service use – but a lot slower in cleaning up or shutting down unnecessary resources.

Public Cloud Cost Clarity And Optimisation

Billing data is very granular and can even go down to the level of cost of an individual request, delivered kilobyte or second of resource use. This granularity delivers the ultimate “pay only for what you use” promise. The flip side is that with any significant public cloud use, the billing data becomes huge and eventually a nightmare to make any sense of. We have all heard which road is paved with good intentions!

Public cloud cost clarity means really understanding what is driving its costs, how costs could be contained – and ultimately who should pay for these costs. A pay-as-you-go model does not really work if the costs are allocated inaccurately in the organisation. To add to the mix, providers offer several ways to reduce service costs by choosing the right service types, through volume discounts, reservations or discounts from continued use. While buying public cloud services has become more flexible it has also become more complex.

Our customers are undisputed leaders in their respective fields. They use the public cloud to make product and service innovations, deliver value to their customers every day and disrupt their industries. This is their core competence – not necessarily the public cloud itself. A master carpenter often does not know how to make the best possible chisel, he just uses it artfully. Why should a world leader in specialist travel experiences shift their focus to public cloud cost reporting, sorting out allocations every month or try to learn ways to save money?

Monitor And Analyse The Public Cloud Spend

Public cloud cost optimisation requires deep and consistently current understanding of the many ways to purchase it – and how they would fit the organisation’s current and planned use. You pay too much If you don’t do anything – you may pay too much if you optimise the wrong way. Our customers’ experiences and skills in cost optimisation vary greatly and results follow this variance. As with many other things in life – optimisation is best left to experts.

We at Nordcloud help our customers with both cost clarity and cost optimisation. We provide our customers with Nordcloud Insight, a proprietary tool, enabling our customers to view, monitor and analyse their public cloud spend in various ways. We also provide regular cost optimisation proposals driven by both artificial and real intelligence on how to save costs from the public cloud. Most importantly, we do this as continuous operations – professional cost optimisation is not a one-time event.

So far we have found meaningful cost savings opportunities from all of our customers – even those considered widely as best practitioners in the field. Typically we find opportunities ranging from 20-30% of their current public cloud costs. In the “best practitioner” category, our findings have still been well over 10%.

We deliver cost clarity and cost optimisation at no additional cost to our customers. We believe public cloud is different. We believe our customers should also be treated differently from the traditional hosting company customers.

Why not contact us and see how we could not only deliver cost clarity to you but also lower your cost of public cloud.

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    Partner and capacity management with Peter Bakker

    CATEGORIES

    Life at Nordcloud

    1. Where are you from and how did you end up at Nordcloud?

    I’m Dutch, living in Rotterdam.

    I started the Azure relationship between Microsoft and Mirabeau when I was working at Mirabeau.

    I grew their Azure business, we became an MSP and I was asked to join the Partner Advisory team by Microsoft.

    There I met Nordcloud’s founder Fernando.

    Mirabeau was acquired by Cognizant and integrated as of January 1st of this year.

    In terms of my career, I was in the middle of a journey with different changes and Fernando suggested for me to join Nordcloud in the spring of this year. His words were: “We always have room for good people”.

    I had a chat with Nordcloud’s CEO Jan and after some discussion, we agreed on interesting goals, I switched clouds from Microsoft to AWS and became the AWS partner manager at Nordcloud. 

     

    2. What is your role and core competence?

    I was hired as Partner Manager for AWS. My responsibility was first to move from escalation management to opportunity management. Working with different AWS managers we started fixing things and recently signed a joint partner plan for 2020. We now have a joint ambition for what we are aiming to achieve together and this is actually one of my best memories since working at Nordcloud!

    My role has also evolved since I started and I also have the hat of Head of Capacity now. I’m commercially responsible for reselling AWS, Azure, and GCP, managing our margins, making our Sales colleagues life is a bit easier and understanding cloud costs, cost optimisation and the real value of capacity management.

    I fly around a lot and get to work with different teams as we’re active in 10 countries. My daughter recently asked me if I was working at KLM.

     

    3. What do you like most about working at Nordcloud?

    1) Depth and broadness of skill levels: we have so many talented, amazing colleagues.

    2) The great names that we work for and all the great things we do for example for BMW, SKF, Volvo or Redbull.

    3) Freedom and opportunity to learn and grow. 

     

    5. What sets you on fire/ what’s your favourite thing with public cloud?

    Digital transformation! All the new business opportunities that our customers get by adopting cloud.

    For example last week at the AWS Partner summit Konecranes presented a great case of Nordcloud helping them in a very short timeframe to build a serverless solution using IoT that helps them to weigh containers. This solution is now fitted in new equipment and retrofitted into existing equipment. 

    The payback time for Konecranes was only 3 months. Sales of their equipment were boosted.

    It’s great seeing how starting small and laying foundations sets us and our clients up for success and even bigger projects. 

     

    6. What do you do outside work?

    I’m a passionate golf player as well as a youth at our golf club in Rotterdam.

     

    8. How would you describe our culture?

    Open and flat organisation!

    There is no hierarchy at Nordcloud. We are all colleagues and together we help our customers to get cloud native. 

     

    9. What are your greetings/advice for someone who might be considering a job in Nordcloud?

    Somebody in a recruitment process recently asked me how I like it here at Nordcloud. I answered, ” I should have done this a year ago”!

    As there is a lot of freedom and opportunity to learn and grow, you must remember to take care of yourself too. There is always something interesting to do, so it’s very much about finding the right balance. As things get excited, I sometimes have to remind myself; there is also always tomorrow!

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      HUS Chooses Nordcloud As Partner for Amazon Web Services Development

      CATEGORIES

      Blog

      Helsinki and Uusimaa Hospital District (HUS) has chosen Nordcloud as a partner to develop and manage its Amazon Web Services environments. The contract contains AWS capacity management and managed services, as well as consulting services, and it enables HUS, a Finnish pioneer in digital transformation of healthcare, to leverage Amazon Web Services as a platform for new services and data analytics development.

      Nordcloud is proud to be an AWS Premier Consulting Partner since 2014 and an AWS Managed Service Provider since 2015. Making use of our years of experience and utilising best practices picked up along the way, Nordcloud is able to design and build cloud environments that match customer budget and demands whilst being completely elastic and scalable.

      For HUS, Nordcloud will initiate the development of the cloud foundation, as well as, setting up new data management solutions. The foundation is a vital step on the enterprise cloud journey, as it operates as an enabler for automated operations and scalable services. 

      Amazon Web Services is one of the leading cloud computing platforms providing a reliable, scalable, and low-cost set of remote computing services. The AWS cloud was formed by the people behind Amazon.com in 2006 when Amazon started to offer businesses IT infrastructure services. These were in the form of web services, now commonly known as cloud computing. Today, Amazon Web Services powers hundreds of thousands of businesses in 190 countries around the world. With data centre locations in North America, Europe, Brazil, Singapore, Japan, and Australia, customers across all industries are taking advantage of the AWS cloud.

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        Public cloud cost clarity and optimisation – at no additional cost

        CATEGORIES

        Blog

        Ensuring cost clarity and optimisation on any public cloud platform is valuable. Unfortunately, most companies struggle with attaining either or both of these goals. We at Nordcloud believe that a real Solution Provider should do this for the customer. At no additional cost.

        For years public cloud has delivered IT Infrastructure as it should be, an on-demand service charging only for the actual use. Resources and services can be fired up and turned off instantly and programmatically as they are needed. More often than not, users are quick to move ahead in resource and service use – but a lot slower in cleaning up or shutting down unnecessary resources.

        Public cloud cost clarity and optimisation

        Billing data is very granular and can even go down to the level of cost of an individual request, delivered kilobyte or second of resource use. This granularity delivers the ultimate “pay only for what you use” promise. The flip side is that with any significant public cloud use, the billing data becomes huge and eventually a nightmare to make any sense of. We have all heard which road is paved with good intentions!

        Public cloud cost clarity means really understanding what is driving its costs, how costs could be contained – and ultimately who should pay for these costs. A pay-as-you-go model does not really work if the costs are allocated inaccurately in the organisation. To add to the mix, providers offer several ways to reduce service costs by choosing the right service types, through volume discounts, reservations or discounts from continued use. While buying public cloud services has become more flexible it has also become more complex.

        Our customers are undisputed leaders in their respective fields. They use the public cloud to make product and service innovations, deliver value to their customers every day and disrupt their industries. This is their core competence – not necessarily the public cloud itself. A master carpenter often does not know how to make the best possible chisel, he just uses it artfully. Why should a world leader in specialist travel experiences shift their focus to public cloud cost reporting, sorting out allocations every month or try to learn ways to save money?

        Monitor and analyse the public cloud spend

        Public cloud cost optimisation requires deep and consistently current understanding of the many ways to purchase it – and how they would fit the organisation’s current and planned use. You pay too much If you don’t do anything – you may pay too much if you optimise the wrong way. Our customers’ experiences and skills in cost optimisation vary greatly and results follow this variance. As with many other things in life – optimisation is best left to experts.

        We at Nordcloud help our customers with both cost clarity and cost optimisation. We provide our customers with Nordcloud Insight, a proprietary tool, enabling our customers to view, monitor and analyse their public cloud spend in various ways. We also provide regular cost optimisation proposals driven by both artificial and real intelligence on how to save costs from the public cloud. Most importantly, we do this as continuous operations – professional cost optimisation is not a one-time event.

        So far we have found meaningful cost savings opportunities from all of our customers – even those considered widely as best practitioners in the field. Typically we find opportunities ranging from 20-30% of their current public cloud costs. In the “best practitioner” category, our findings have still been well over 10%.

        We deliver cost clarity and cost optimisation at no additional cost to our customers. We believe public cloud is different. We believe our customers should also be treated differently from the traditional hosting company customers.

        Why not contact us and see how we could not only deliver cost clarity to you but also lower your cost of public cloud.

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          “SAAS over PAAS over IAAS over my own data centre” – some thoughts

          CATEGORIES

          Blog

          This is a headline from a quote which came from my friend, a C-level executive in one of the biggest corporations in Finland. You might wonder why, as a representative of a company that doesn’t particularly preach cloud*, and doesn’t provide a full set of services for managing key SaaS components like ERPs or CRMs, I would bring up the topic.

          Naturally, I want to talk about the role of custom-built software running on PaaS. I agree that when SaaS does the trick, you should choose it over a custom PaaS-application.

          Let’s start with the easy part: Why is PaaS superior to IaaS?

          There are a number of reasons:

          • Capacity is dirt cheap
          • Labour is expensive
          • Capacity is getting cheaper rapidly
          • Labour costs are increasing.

          You should focus on saving labour, and this is fundamentally what using PaaS means. Your software development projects will ultimately end up costing less. Finding the cheapest possible capacity should save you a couple of hundred euros/pounds/dollars per month. On the other hand, finding the most efficient development platform saves you months in development costs and crucially, in time to market.

          You might find this irrelevant if you want to use SaaS for everything, but unfortunately, you can’t. There might be a service for each of your needs, but how are you going to win overall in the marketplace?

          Every company today runs their business processes digitally. When you use SaaS, you’re essentially using the process the vendor has defined, which in a lot of cases are world-class. Using these processes ensures you’re competitive, but by definition, they are not unique and you can’t build competitive advantage with them. When you look at your strategy and understand how are you going to be different from your competitors, you’ll understand when and where you’re going to need PaaS.

          For me, this makes PaaS somewhat superior to SaaS. The things we develop run at the core of our customers’ strategy. We make a real impact. Ultimately, a partner such as Nordcloud will help you win.

          There’s enough market demand with the believers to spend time on educating the non-believers (!)

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            Deliver your content quickly with Amazon Cloudfront

            CATEGORIES

            Blog

            This is especially true for all kinds of media services, where low latency and high data transfer speeds are crucial. This is where Cloudfront comes into play.

            Think of a postman, who happens to live in a country with only one, central post office. Every morning he goes to that office, picks up the mail, and delivers it to the recipients. The next day he goes to post office, picks up the mail, delivers it, and so on.

            Even if there were 100 000 postmen and they all would be super quick, there would probably be a lot of delays, since there is only the central post office where all the mail needs to be picked up from.

            ..Not to mention, how bad that would be for traffic overall. Imagine driving there.

            What if instead of a centralized post office, there were post offices in each city around the country for daily deliveries, and only the packages so big which need to be delivered in a truck would be delivered from the central office?

            Much faster deliveries and less traffic on roads.

            This is a simplified model of how Amazon Cloudfront works. It is a Content Delivery Network (CDN) based on a network of so-called edge locations. Edge locations are worldwide-spread access points (data centers) for end users in AWS network, and are specifically used by Amazon Web Services to deliver content to end users with low latency. Edge locations can be found in most major cities around the world – at the moment there are 54 of them, and new ones are being built all the time.

            More static content is usually stored in so-called origin servers, often in Amazon S3 buckets. For example, your static images & videos (since they don’t change that often) can be stored in origin servers, while streaming media & constantly updating content can be stored in Cloudfront.

            If you’re operating globally, or just need content distributed quickly in high speed and low latency – such as streaming videos or basically media in any format, it is a good idea to consider putting Cloudfront into use. If you are an existing AWS user, Amazon Cloudfront will certainly simplify the management of your content distribution and most likely lower your costs.

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