
Big Data
The data advantage: How data drives performance in Formula 1.

A double world champion and an F1 CIO.
In this session, double world champion Mika Häkkinen and Haas F1’s CIO Gary Foote shared insights on how data analytics power decisions for both drivers and teams. We learned how race data helps optimise performance, improve car setups and support split-second strategy changes on the track.

What enterprises can learn from Formula 1.
Read the key takeaways from Mika and Gary’s discussion. This blog post summarises how F1’s principles of data-driven decision-making can be applied to enterprises to boost efficiency and performance.
Every movement in the car is tiny. Getting data out of the little movements to analyse and improve the car is fascinating.
Meet the experts.

Mika Häkkinen
Two-times Formula One World Champion Mika Häkkinen scored titles in 1998 and 1999 for the all-conquering McLaren-Mercedes Benz team. With 20 Formula One race victories and 51 top-three podium finishes to his credit, he ranks among the most successful drivers of all time.

Gary Foote
Gary Foote is the Chief Information Officer and Director of Sustainability at the HaasFormula 1 Team. Since 2016 he has been responsible for all technology systems, services, teams and staff for Haas F1’s global operations, across sites in the UK, US, Italy and trackside. Reporting directly to the Team Principal, Gary’s role is pivotal in ensuring the Haas team benefits from best-in-class technology solutions within this data-driven sport.

Niko Mykkänen
Niko leads the global Alliances function at Nordcloud, an IBM company. In this role he builds world class partnerships with all major public cloud partners AWS, Microsoft Azure and Google Cloud. As part of the Leadership team Niko contributes to the profitable growth of the business whilst remaining a highly motivated and result oriented leader with proven track-record of delivering results.

Want to explore something you learned?
Are you interested in implementing strategies and best practices our speakers mentioned? Ready for a POC? Would a workshop be helpful?