Veikkaus.fi Personalization

Using machine learning to provide a personalised experience

The Challenge

Veikkaus Oy is the Finnish national betting agency. It is owned by the Finnish state, and has an exclusive betting license in Finland.

Veikkaus games are estimated to generate nearly one billion euros a year. The revenue is used for the benefit of Finnish society. Veikkaus’ beneficiaries are active in the fields of culture, sports, science, youth work, social welfare and health, and the equine industry.

For websites that offer several services and products, finding relevant content can be challenging. Tailoring the site for users based on their behaviour and tastes increases overall customer satisfaction and engagement by placing personalized content front and center.

The Solution

Together with Veikkaus’ experts, we built a real-time recommendation and optimisation engine and delivery system based on supervised and reinforcement machine learning. The engine personalises content and serves millions of recommendations on Veikkaus.fi and external advertising channels, continuously learning and improving itself over time.

Our Contributors