Using machine learning to provide a personalised experience

curve_shape3-11 Personalization






Using machine learning to provide a personalised experience

The Challenge

Veikkaus Oy is the Finnish national betting agency. It is owned by the Finnish state, and has an exclusive betting license in Finland.

Veikkaus games are estimated to generate nearly one billion euros a year. The revenue is used for the benefit of Finnish society. Veikkaus’ beneficiaries are active in the fields of culture, sports, science, youth work, social welfare and health, and the equine industry.

For websites that offer several services and products, finding relevant content can be challenging. Tailoring the site for users based on their behaviour and tastes increases overall customer satisfaction and engagement by placing personalized content front and center.


The Solution

Together with Veikkaus’ experts, we built a real-time recommendation and optimisation engine and delivery system based on supervised and reinforcement machine learning. The engine personalises content and serves millions of recommendations on and external advertising channels, continuously learning and improving itself over time.


Our Contributors

We contributed especially in the following areas of development:

  • Microservice design & implementation
  • Data storage design & implementation
  • API design & implementation
  • Machine learning algorithm prototyping, design & implementation


About the company

Veikkaus is a Finnish betting office, fully owned by the government and has an exclusive legal betting license on lotteries and sports betting in Finland. Veikkaus is the biggest e-commerce business in Finland with sales over 900 million euros

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