Sprell Butikk.
Increasing e-commerce sales with AI
- Higher conversion rates
- Increased order values
- Improved customer satisfaction
Project Summary.
About.
A popular Scandinavian children’s retailer
Since its inception in 1995 by its founder Hege Arnessen, Sprell Butikk AS has been a provider of high-quality toys, baby equipment and children’s room interiors with a focus on sustainability and educational content.
Sprell Butikk has a strong online presence and 26 stores, of which 24 are in Norway and 2 in Sweden.
The challenge.
Sprell Butikk sought to enhance customer satisfaction and drive sales by improving the online shopping experience, particularly in product discovery and search.
They aimed to:
- Provide more accurate and relevant product results
- Reduce search abandonment
- Offer personalised recommendations to increase conversions
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The solution.
Integrating Google Vertex AI – Search for Retail
Nordcloud supported in integrating Google Vertex AI – Search for Retail with Sprell Butikk’s existing product catalog and Product Information Management solution, ingesting user events from Google Tag Manager and returning a high-quality product ranking – supporting Sprell Butikk’s desired business objectives.
Smarter shopping,
happier customers,
higher sales.
By implementing Google Vertex AI – Search for Retail with Nordcloud’s help, we have created a more engaging and efficient shopping experience for our customers, ultimately driving sales and increasing customer satisfaction.
The results.
Immediately after implementation, Sprell Butikk noticed significant improvements in online shopping experience metrics:
- Increased accuracy and relevance of product search results
- Reduced search abandonment rates
- Improved customer engagement
These enhancements led to higher conversion rates, increased order values and overall improved customer satisfaction.
It was incredible to see such a positive shift in performance from Day 1. This project showed how Google’s AI capabilities for e-commerce deliver impressive quality, accuracy and efficiency. It was great to work with such a forward-looking company that is ambitious about using AI to deliver measurable benefits to customers.
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