Market leaders always push the envelope

In this blog post, I will be picking up on what my colleague Sandip discussed in his latest blog post, 'Innovating by Making a Difference'. Based on that, I wanted to take the opportunity to talk about how Nordcloud Germany have managed to stay on top of the industry for the last year or two. It's been about focussing on the right things at the right time. For example, we haven't worked in the Private Cloud space, and we haven't been involved in the SaaS world of productivity, collaboration or CRM. We have stayed focussed purely on leading Public Cloud platforms; AWS, Azure & Google to deliver full-stack consultancy and services. At Nordcloud, we're able to keep our customers - not just ourselves - on top of the game, by understanding everything we can, identifying the most valuable for our customers and then adopting the latest services of each of the providers. These are, for example, services around containers, (Kubernetes for instance), and serverless (Lambda), and also the Internet of Things and Machine Learning. Our work with companies of all industries and sizes is the foundation of being able to filter the different technologies for what matters the most. In this sense, our customers are those who teach us how to help them best and we can then pick the best technologies to do just that. We were recently screened by the leading Cloud market analyst in Germany against how we deliver state of the art managed Cloud services. Check out CRISP's perspective here (in German).  We're proud to be recognised as a leading provider in the Cloud consulting and service industry, who stands out amongst a vast number of peers in the market. If there is one thing we have realised throughout the years - both as a company and as individuals - it's that you shouldn't stop innovating and questioning. To stay on top, it's not enough to just do the basics well. You have to keep going forward and step beyond your comfort zone at all times. At the same time, you shouldn't be running after each new hype, but picking your game wisely and then building up expertise and concepts around that area.