Why do companies stay with on-premise hosting?

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At Nordcloud, we naturally promote the public cloud. The public cloud providers define new IT standards and innovate at a speed and quality that is unmatched. The public cloud is the answer to most of the IT challenges we all grew so painfully used to during the last 10 years. However, since we are not just dealing with digital-native companies in the media, gaming and Web industry but also very traditional and several hundred years old enterprises, we know very well that the on-premise world exists for a reason. And no matter how much we would love to get all of our customers workloads to where they would be best hosted, we understand that sometimes the answer has to be: no. In this blog post, we want to discuss some use cases that we have seen over and over and that were stopping companies from moving their workloads to the cloud.

Migration Cost vs. Business Case

Migration cost and transformation effort are seen as too much of an investment compared to the seemingly uncertain benefits of adopting public cloud services. Well, there are a few edge cases where companies just do not have the money at all, and that’s definitely a show stopper. But all others are just afraid. Don’t be afraid! Public cloud is not just about reducing infrastructure cost. It’s about gaining agility, changing your business model and becoming more digital. If you refuse to take the step forward, your competitors will – and then one year later, you will be left behind.

Private Cloud

For many customers it turned out that their private cloud is more of a burden, less of an innovation catalyst. It is a hosting platform. However, be that as it may, the cost is sunk and depreciation runs until 2019. What now? Well, it is pretty simple. Get every bit of it out of your basement as soon as you can and bite the bitter lemon now. There might not be any more lemons for you, once you reached 2019 and all your competition has outpaced you by far already. You can bury your business and your private cloud with it then.

Software Readiness

We often start customer projects with application discovery deep dives to identify best candidates for a cloud migration. In that process, what we always find are that ancient,  unstable, utterly monolithic applications. They never win the contest for the first mover. They would sit on that public cloud and be just as expensive, just as hard to maintain and just as unstable. That is what we would call: not cloud ready. We advise customers to leave the thing where it is and use their time wiser. At some point, they can start rebuilding the beast from the ground up, or just parts of it. And we can help them with it when the time is right. However,  sometimes it makes more sense to have a quick win than a hard try.

Regulatory Reasons

Maybe this is the only use case where we just can’t help you at all. If you are in a regulated industry or run your business under a government that forbids hosting of citizen data in another country, then maybe the public cloud is not for you. We have experience in helping customers understand and evaluate such situations, yet even the best technology is useless when it is illegal. But hang in there, the wind of change is ever blowing, and maybe soon your government decides to loosen the strings… or one of the big three cloud providers picks your country for their next region.

Don’t give up yet!

We have all seen an incredible change in the way IT works within only a very few years. This trend will not stop, neither AWS nor Azure or Google are going to stop improving, innovating and challenging existing concepts. Our customers have to adapt to new realities every year. So must we. Things we think impossible today, might be a click-and-buy tomorrow.

Therefore, let us turn the answer to the public cloud from no into yes, or at least not yet!

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Deliver your content quickly with Amazon Cloudfront

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This is especially true for all kinds of media services, where low latency and high data transfer speeds are crucial. This is where Cloudfront comes into play.

Think of a postman, who happens to live in a country with only one, central post office. Every morning he goes to that office, picks up the mail, and delivers it to the recipients. The next day he goes to post office, picks up the mail, delivers it, and so on.

Even if there were 100 000 postmen and they all would be super quick, there would probably be a lot of delays, since there is only the central post office where all the mail needs to be picked up from.

..Not to mention, how bad that would be for traffic overall. Imagine driving there.

What if instead of a centralized post office, there were post offices in each city around the country for daily deliveries, and only the packages so big which need to be delivered in a truck would be delivered from the central office?

Much faster deliveries and less traffic on roads.

This is a simplified model of how Amazon Cloudfront works. It is a Content Delivery Network (CDN) based on a network of so-called edge locations. Edge locations are worldwide-spread access points (data centers) for end users in AWS network, and are specifically used by Amazon Web Services to deliver content to end users with low latency. Edge locations can be found in most major cities around the world – at the moment there are 54 of them, and new ones are being built all the time.

More static content is usually stored in so-called origin servers, often in Amazon S3 buckets. For example, your static images & videos (since they don’t change that often) can be stored in origin servers, while streaming media & constantly updating content can be stored in Cloudfront.

If you’re operating globally, or just need content distributed quickly in high speed and low latency – such as streaming videos or basically media in any format, it is a good idea to consider putting Cloudfront into use. If you are an existing AWS user, Amazon Cloudfront will certainly simplify the management of your content distribution and most likely lower your costs.

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